Kayleigh is a Senior Insight Analyst at Prostate Cancer UK, where she helps the organisation to better understand their supporters by turning data into actionable insight. She enjoys insight work across the full spectrum from dashboarding and reporting, to statistical modelling, to all the softer Engagement Models and visualisations that come in between.

Holding a degree in Psychology, Kayleigh’s main analytical interests surround the science behind donor behaviour and motivations for charitable giving. She also maintains a healthy level of street cred through blogging about how statistics can be put to best use by applying the scientific method to answer important questions like “is a Jaffa Cake a cake or biscuit?”