Room 1: Understanding Supporters

Deepening relationships and boosting giving through supporter journeys & engagement actions
Speaker: Claire Donner, more onion
Boost short and long-term giving by building meaningful, long-term relationships you’re your supporters. How? Personalised, step by step journeys and engaging actions. Mobilisation agency ‘more onion’s Claire Donner will share lessons gleaned from almost a decade of designing and implementing supporter journeys and engagement actions with charities. She’ll share case studies and practical tips that will leave you brimming with ideas. Take your supporters’ experience to the next level with strategies and tactics that work for any budget.

Room 2: Creating Change

What the supporter experience revolution looks like – where to start, and what does that look like 2 years later?
Speakers: Sami Hodges & Jenna Allcock
Sami and Jenna will talk you through how they built a supporter experience team from scratch, and what they focus on today. You’ll hear how to meet an organisation where it’s at, tuning into what’s important to leadership and influencing from there to start making meaningful steps to improve journeys and experience. And you’ll hear how to continue championing change, getting buy in to key projects to keep moving in the right direction.

How to make your campaigns stand out in an election year
Speaker: Zoe Amar
2024 is going to be the biggest global election year in history., with more than 60 countries, including the UK, going to the polls. Online spaces are going to get even more crowded. So how can you ensure your charity’s campaigns get traction? And how can you ensure good UX and stewardship during a period of online volatility? Join Zoe Amar as she explains how you can reach donors online and continue to build relationships with current and new supporters amid all the noise.

Transform your Supporter Journeys
Speaker: Gavin McDonald
In this session, we’ll take you through some cutting edge tools that will help you to transform your supporter journeys. Use live data integrations to trigger communications across multiple channels, helping your supporters to get the most from your campaigns.

Breaking barriers to influence change and collaborate
Speaker: Neena Baid
Breaking down barriers to influence and collaborate involves fostering open communication, building trust, and promoting empathy. By embracing diverse perspectives, acknowledging cultural differences, and valuing individual strengths, teams can overcome obstacles to collaboration.

Talking to Trustee about Supporter Experience – Success Stories
Speaker: Andy King, Fireside Fundraising & Manni Kuthiala
In this session, join two of the trustees from Raising Futures Kenya as they talk you through their six year journey on supporter experience – particularly looking at the ‘penny drop moment’ that each trustee came on board.

Room 3: Strategy

Supporter needs vs organisation structure – what we learned about designing supporter journeys
Speaker: Katie Mitchell, Mind
A well designed supporter journey is at the heart of delivering great supporter experience. But our organisations aren’t always set up to help us create journeys that are driven by supporter needs. In this session you’ll here about Mind’s supporter journey mapping programme, a piece of work we started out on in 2022. We’ll share some tools and templates that we used to help us, what we’ve learned about working together along the way and what that means for what we do next.

Starting from scratch: Data, Priorities and Easy wins
Speaker: Nikki Lamb & Michelle Williams, Creativity Unbound
In this session, Nikki and Michelle will give you a practical guide that will help you take the first steps on your organisation’s journey of investing in supporter experience. You’ll hear some simple steps to get you started and advice on where to focus your time and effort to uncover some easy wins and demonstrate the value of supporter experience to your organisation.

Mastering the Art of Donor Engagement: Captivate donors through strategic touch points and create lasting connections
Speaker: Jamila Daley
Delve into the world of donor touch points, the essential interactions and communication channels that charities employ to connect with their donors. Explore the effective strategies employed by successful fundraisers, with real-world examples of impactful touch points. This course will provide you with invaluable insights and inspiration to enhance your donor engagement strategies and foster enduring relationships.

Customer Experience Maturity: From Beginner to Best-in-Class
Speakers: David Amos-Reeves & Anna Hessenbruch
In this session, Anna and David will take you their journey developing a customer experience maturity model to help an organisation articulate how they are performing in this important approach. Taking inspiration from established maturity models, you will see some of the key elements of Customer Experience maturity more clearly articulated, with a practical example of how it is being used to inform decisions and change perspectives.

Bonus Sessions

Making Magic Happen – Lessons from SOFII
Speakers: Sami Hodges, Natasha Evans & Lynda Harwood-Compton
Join Sami, Lynda and Tash as they discuss tips, ideas and examples taken from the wealth of best practice shared on SOFII’s inspiring website.

More details coming soon…