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Welcome to the Supporter Experience Collection

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Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
“I should like to die in the auditorium” – Legacy giving and the arts
Using the insights and learning from twenty oral histories with legacy pledgers Marina will share what supporters’ life narratives tell us about why they gave a gift and what you can learn and apply to your own legacy giving.
6 steps to strong legacy web pages
Your legacy web pages are your digital shop window. Here’s how to make them connect with and inspire your supporters to take action.
Developing a legacy proposition
In this session Peter will discuss: why you need a legacy proposition; what it’s about and what it isn’t about; how you develop a unique proposition; and examples of different successful legacy propositions.
Charity fatigue and how to keep your voice heard amongst the rest
A walk through how data and insight during challenging times is crucial to standing out from the crowd.
Whenever you’re in trouble – your supporters WILL stand by you (oh darlin’ darlin’)
Your community will stand by you – even when times are tough. But how do you inspire them to make sure they will?
Make it count: How charities can help their supporters raise more through events in 2023
Join Katy Wetherill, Event Organiser Lead at Enthuse and Angela Richmond, Founder of RedFox Research, as they discuss recent trends in event participation, what these mean for charities going into 2023 and practical, actional tips for charities on how they can help supporters reach their targets this year.
What a charity runner looks like in 2023 and how you can recruit them…
In this session Marc will outline the profile of a charity runner, and how this has changed since the pre-pandemic times.
Getting Into The Minds of Events Participants
A session to share our latest research on what current and past mass participation event participants are thinking about the year ahead and how charity fundraisers can use this insight to raise more from events in 2023.
How we created an attendee-first hybrid event experience
We chat with Director of Fundraising, Louise McCathie, about how they planned the event and what key things you need to consider when organising for online and in-person audiences.
Making the Most of Your Facebook Fundraising Group
Alderson Fundraising provide charities with expert Facebook Group Moderation designed to increase engagement and improve outcomes.
Wow Moments in Your 2023 Events
This session provides ways to surprise and delight your event participants.
Improve your online donation checkout: Metrics wins & fails from JustGiving
In this session, we’ll share four A/B tests we implemented to our online donation flow and ask you to guess whether each one was a win, loss or draw!
How WaterAid used Strava to springboard to Swim Marathon success
Alice will be joined by Lizzie Griffiths, Senior Events Fundraising Officer at WaterAid, to discuss their use of the Strava integration in their Swim Marathon Campaign and how this helped their supporters fundraise by swimming an incredible 2,918 miles.
How to Create Accessible Social Media
This session will outline the easy practices you can implement to ensure the content you produce and the way you deliver it on social media is accessible for everyone, including disabled users.
The Cost Of Not Listening and Acting
We will talk through how to unearth deep insight into how your current and potential supporters are thinking and feeling. And how you can use this insight to create new propositions.