Taking a behavioural science approach to fundraising during the cost of living crisis
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Talk Details
In this session, Fundraising Everywhere’s very own Alex Aggidis interviews Charian Koshy about how to take a behavioural science approach to cost of living crisis fundraising.
Topics covered in this session:
- Context of human decision-making during a period of stress/trauma
- Behavioural science research sources that fundraisers should be aware of
- How the cost of living crisis is impacting how orgs are functioning and what to be aware of
- The best ways to use behavioural science research to support fundraising objectives
Speakers
Alex Aggidis
Head of Growth Marketing
Cherian Koshy
VP
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