Welcome to the Legacy Fundraising Collection

Ready to grow your legacy and in-memory fundraising? Join our Legacy and In-Memory Fundraising Conference and learn from global experts how to boost gifts in wills and in-memory income. Whether you’re new or seasoned, discover strategies to thrive in a rapidly changing landscape. Book now for an inspiring event in September!

Go behind the scenes with Consider to explore how immersive digital experiences helped the British Heart Foundation and St John Ambulance upgrade their legacy stewardship

Join Pete Esuola-Grant, Head of Planning at GOOD, as he shares insight into what makes a successful legacy campaign, and how Will Talk was able to evolve into a big creative platform that has led to a 70% yoy increase in enquiries for Marie Curie’s Will writing guide that is projected to bring in income that will fund 285,839 hours of vital end of life care.

By the end of the session, attendees will walk away with a comprehensive understanding of how these channels work, why it can be a valuable tool in the world of legacy fundraising, and practical steps to leverage these channels to amplify their campaigns and engage new supporters.

This session is suitable for anyone in the charity fundraising sector who is supporting and communicating with people who are living with bereavement.

In March 2025, Mind launched a dedicated In Memory cash journey – our first tailored email stewardship programme for supporters giving in memory of a loved one.

Discover how Guide Dogs created and developed a flagship in memory appeal as a loved in life charity.

This session explores the use of paid Facebook advertising to attract new leads with potential interest in leaving a legacy gift to the RSPB.

This session explores how the Trust is embedding legacy awareness across its organisation through collaboration, strategic internal engagement and storytelling.

In this fast moving session, we will explore the potential impact of a range of policy and legislative changes on legacy fundraising and ultimately, legacy income.

In this session, Holly Eggleston – Legacy Lead at Aha Agency – makes the case for insight-led fundraising that’s as strategic as it is striking.

Join us, to uncover exactly what a great supporter experience can look like – and how your legacy planning can play a crucial part.

Using exclusive data and real examples, this session will offer fresh ideas and practical tips you can put into action straight away to unlock more gifts in wills and grow your legacy income.

In this session Sarah Smith, Legacy and In Memory Manager at Mind, will talk about the thinking behind this product: the objectives, the learnings and the successes of Everlasting Forest since launch in 2023, and how this flagship product now forms a key part of Mind’s in-memory fundraising strategy.

This session has been developed for those who would like to understand how to develop an effective legacy strategy.

A discussion on accessibility and inclusion in legacy fundraising, featuring speakers from NSPCC and Stonewall.