Welcome to the Legacy Fundraising Collection

Ready to grow your legacy and in-memory fundraising? Join our Legacy and In-Memory Fundraising Conference and learn from global experts how to boost gifts in wills and in-memory income. Whether you’re new or seasoned, discover strategies to thrive in a rapidly changing landscape. Book now for an inspiring event in September!

Perfect for legacy, in-memory, and supporter engagement fundraisers looking to enhance relationships through the power of events.

A practical, grounded roadmap for the decade ahead — built around what will change, what might, and what never does in legacy fundraising.

Data from 11,000 confirmed legacy gifts reveals why your best prospects are already in your database — and why traditional segmentation is missing them.

This practical session will explore how charities can build meaningful relationships with in memory donors by communicating with empathy, confidence and authenticity.

An honest behind-the-scenes look at two legacy campaigns built on modest budgets — what worked, what didn’t, and what any small team can take away.

A practical thirty-minute foundation in how supporters really decide to leave a gift in their will – and where your charity can help, and where to step back.

Twenty years of legacy fundraising experience distilled into practical solutions for the resource, insight, and leadership challenges facing small and medium-sized charities.

Learn how charities can use corporate partnerships to take legacy giving beyond their existing supporter base.

Ground-breaking sector-wide research from Legacy Futures uncovers the statistical links between brand strength and legacy giving — and what that means for your strategy.

This session will highlight forthcoming changes to IHT and pensions, focusing why this matters to all legacy fundraisers and more importantly, the impact it could have on charities and their supporters.

Five things Beautiful Insights have discovered from speaking directly to the people that legacy campaigns are built for.

Ready to grow your legacy and in-memory fundraising? Join our Legacy and In-Memory Fundraising Conference and learn from global experts how to boost gifts in wills and in-memory income. Whether you’re new or seasoned, discover strategies to thrive in a rapidly changing landscape. Book now for an inspiring event in September!

Go behind the scenes with Consider to explore how immersive digital experiences helped the British Heart Foundation and St John Ambulance upgrade their legacy stewardship

Join Pete Esuola-Grant, Head of Planning at GOOD, as he shares insight into what makes a successful legacy campaign, and how Will Talk was able to evolve into a big creative platform that has led to a 70% yoy increase in enquiries for Marie Curie’s Will writing guide that is projected to bring in income that will fund 285,839 hours of vital end of life care.