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Welcome to the Major Donors Collection

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Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.

The future of trust and major donor fundraising: risks and opportunities
As the fundraising landscape changes along with how we work within it, how we approach fundraising relationships, strategies, and success planning needs to change too.

How to Use LinkedIn to Promote Your Nonprofit and Fundraising
In this session, I’ll show you how to find and connect with donors, build meaningful connections, and ask for donations without asking.

Panel: Legacies, Management and Language
Jen and Fraser promise that at session’s end you’ll have inspiration, confidence and ability to engage in the legacy conversations – and raise a LOT more money!

Growing the top 2% – Legacies and Major Donors
In 2022 I commissioned Legacy Voice to undertake some research into high value supporters and legacy giving for UNICEF and am happy to share some of what I have learned. Come and find out, from a fundraisers perspective, what you need to know about this audience, some of their motivations, a surprising competitor right under your nose, and what you might need to think about at your charity.

Panel Discussion: Major Donor Stewardship
It’s a widely shared lesson in major donor fundraising: your biggest gift will come from someone you already know, who is already giving.

Doin’ the Due: tips for carrying out due diligence on major donors
We’ll take a look at why due diligence matters, what it is and where you should start when undertaking your checks.

The Major Donor Fundraising view of the cost of living crisis
What do we know about major donors and how can we harness what we know to support the organisations we work for?

Asking or offering? The psychology of raising large gifts with confidence!
Louise Morris is a major donor specialist and has worked with over 200 charities and interviewed 100 philanthropists. She’s helped hundreds of fundraisers become confident and comfortable securing support for their amazing causes, so join her for this session so you can be too.

What does innovation look like in Grants & Trusts?
Panel discussion on innovations in grant fundraising.

Digging much deeper into trusts research
This talk will break down the skills and techniques we actually need for good research, focusing on those issues that perhaps are most overlooked.

Good Will Hunting: How we navigated through a period of crisis
In this session, you’ll hear about what keeps Nirali motivated in her role and in philanthropy fundraising, and what have been the biggest drivers of success at Prostate Cancer UK during a period of immense change in the organisation.

Fundraising during an economic and political catastrophe
This session is a journey from anger to hope. It’s a (short) rant about the state of the world followed by some practical advice for continuing a successful fundraising practice, despite the challenges in the world around us. It’s for tired fundraisers, who still have the spark of a flame inside them and want to do the best they can with what they have.


Value over volume; a top down approach to driving huge appeal growth
Does more volume to mail mean more income? Not necessarily. Similarly, less can equal more.


Masterclass: How to Use Virtual Events with High Value Donors
In this webinar, you will learn how virtual events can help you steward high value donors, including major donors and corporates. Nikki uses several examples of events to show and discuss elements that can be added to enhance event experience.