Demistifying the data doom: Understand and motivate your supporters to give more, for longer
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
Data doesn’t have to be scary, and you don’t always need expensive and difficult-to-master tools to understand more about your owned data. But how and where do you even start?
That’s where this session comes in! Allow me to break down ‘data doom’ and empower fundraisers (like you!) to use CRM data to:
- Understand giving patterns
- Understand which givers are likely to churn
- Use data to nudge givers into giving more often (if cash givers), or give more (if regular givers).
- And use data to tie direct mail drops to online giving (through data segmentation and personalised donation forms).
You’ll leave with quick actionable steps and ways to utilise your data to get fundraisers more excited and become stronger supporters.
Key learnings from this session:
- Learn how to dive into the data you keep on your audiences.
- Learn how to ask key questions to understand your supporters and their motivations
- Learn how you can empower your supporters to tell you why they give.
- Learn how you can look at patterns of giving across your supporters and get them to give more, or more often!
Speakers
Muna Hussen
Fundraising and Marketing Consultant
Related Talks
Get back for giving: value exchange in 2025 session
In this session, hear from fundraising and engagement experts using creative tactics to turn passive audiences into active participants.
Tap to transform cash givers to regular donors
In this session, we’ll explore how to move beyond the transaction and use contactless technology as a tool for capturing vital supporter data
Reaching New Donors with Old Channels
This session looks at recruiting donors through above the line channels, such as radio, out of home, and press, and how Alzheimer’s Society has achieved great results by leaning into these more traditional media channels.
Conversations that Convert: Innovating Dialogue Fundraising
This session explores how charities can improve their dialogue fundraising channels through the use of innovation, with inspiration from an unlikely source.