Why won’t you let me donate?
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Talk Details
There are many reasons why someone would choose to donate to a charity of their choice, but there are also many reasons why they might not donate. In this session, we will explore areas that may prevent a supporer from completing an online donation. We will focus on a variety of areas, including creative journeys, user experience and technical implementation.
Our goal is to increase revenue from those who already want to give, but have his an entirely avoidable barrier.
Key learnings from this session:
- UX design
- Payment technology
- Cyber security
- Digital Marketing
Speakers
Eoghan Beecher
Country Manager UK and Ireland
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