Supporter Experience Conference 2025

Listen in to our cracking panel, Andy King, Sarah Washington and Gemma Rawlins as they attack the question of gratitude, looking at innovation in supporter communications, corporate giving and the nuances of gratitude in international aid.

This session will explore how Parkinson’s UK, in partnership with Signal, have laid the groundwork for improved supporter experiences through audience-centered strategy, process redesign, and performance feedback to guide decisions and secure ongoing support.

The dream is that a we speak to a supporter about all the different ways they can support us? But how can we do that when X needs to “own” the relationship and how do we incentivise, reward and evaluate?

Join us to learn how to add elements of interactivity, creativity and humour to make your emails and webpages stand out and keep supporters engaged.

This session will share the tactics, tools and tips, as well as the cultural transformation at Scope, that helped them put the supporter experience of the heart of everything they do.

In this practical and inspiring session, Craig Linton will showcase how AI is transforming the supporter experience, building on insights from the Supporter Experience Collective and his latest venture, Charity Elevate AI.

This session will explore the mindset, methods, and tools that made this transformation possible, and how you can apply the same principles to drive deeper audience engagement in your organisation.

This session will share the results of pioneering pilot study of Beautiful Insight’s SAFE Index (Satisfaction and Future Engagement) involving donors to eight well-known UK universities and charities (including the University of Bristol, The King’s Trust (formerly The Prince’s Trust), and Starlight Children’s Foundation).

This session will explore how charities can build more effective and connected supporter journeys by evolving their use of data, insight, and orchestration tools.

In this session, Supporter Experience Consultant Sarah Ferreira shares practical recommendations based on recent sector research and her experience leading transformation projects across supporter care and fundraising operations.

This session will take the shape of a series of provocations that challenge approaches to supporter journeys and the limitations of one-size-fits-all.

We will explore examples of growing brand recognition in the Black community to retain existing and create new Black customers and supporters and ensure that the collateral impact of your customer focus work is felt by Black customers and supporters.

Whether you’re a small charity using spreadsheets or gearing up for a full CRM rollout, this session will help you get started, keep momentum, and create a supporter experience that’s thoughtful, efficient, and sustainable.