An integrated campaign masterclass: Great Ormond Street’s Build It. Beat It. campaign
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
With a target of £300m, Build it. Beat it. is Great Ormond Street Hospital Children’s Charity (and possibly the sector’s) biggest capital appeal.
Now in the thick of its public fundraising phase, the campaign will run for five years, helping the charity raise enough to build a world leading new children’s cancer centre, change the face of the world’s leading children’s hospital, and save more young lives.
So how does a campaign of this magnitude come together? Where do you start? And how do you ensure so many different teams, channels and products all build towards the same goal?
Chloe Shields from GOSH and Amy Hutchings from Open will share the work that went on behind the scenes to plan the sector’s biggest capital appeal, bring in £150m in 18 months, and their top tips for planning your own campaigns, whatever your charity size and budget.
Key learnings from this session:
- Integration techniques
- Campaign strategy
- Capital appeal tactics
- Creative inspiration
Speakers
Amy Hutchings
Co-founder
Chloe Shields
Senior Fundraising Strategy & Planning Manager
Related Talks
Breaking the mould: How to avoid mediocre direct mail and get results
This session explores the art of crafting compelling stories that address donor concerns, spotlighting the problems and solutions that resonate most.
You are not making enough money online!
In this session, Eoghan from iRaiser will break down myths about online fundraising, explore the reasons that visitors might choose note to give, and present a practical way of working to increase online conversion and raise more funds!
Mind’s Everlasting Forest – an insight-led In Memory fundraising product
In this session Sarah Smith, Legacy and In Memory Manager at Mind, will talk about the thinking behind this product: the objectives, the learnings and the successes of Everlasting Forest since launch in 2023, and how this flagship product now forms a key part of Mind’s in-memory fundraising strategy.
How charities can leverage pop culture to engage persuadable audiences
This session will explore how charities can harness the power of pop culture to craft campaigns that resonate, inspire action, and drive real change. Learn how entertainment, celebs and cultural trends can help you meet audiences where they are and shift from traditional third sector messaging to storytelling that captivates and compels.