Fundraising in a perma-crisis: the view from supporters
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
“Covid followed by Ukraine War followed by a climate and energy crisis followed by soaring inflation followed by rising interest rates.
There’s many reasons people might NOT donate to charity at the moment, but perhaps just as many reasons FOR getting behind a cause.
So, how are donors feeling, and what advice do they have for charities to encourage support?
This session will share Beautiful Insight’s latest proprietary research into donor’s views on ‘the state of the nation’, the issues that matter to them right now, their donation intentions and how they want charities to evolve in these unprecedented times.
Beautiful Insights have provided market research to charities for over a decade and have been tracking donor reactions to the cost-of-living crisis since it started in 2022. This session will provide the latest insights to help keep donors motivated and willing to give.
Key learnings from this session:
- Who’s planning to increase or decrease their giving as the cost of living crisis continues
- How charities can be empathetic and relevant for donors right now
- Opportunities for fundraisers to maximise income despite challenging condition
Speakers
Steven Dodds
Managing Director
Paul Seabrook
CEO
Related Talks
Breaking the mould: How to avoid mediocre direct mail and get results
This session explores the art of crafting compelling stories that address donor concerns, spotlighting the problems and solutions that resonate most.
You are not making enough money online!
In this session, Eoghan from iRaiser will break down myths about online fundraising, explore the reasons that visitors might choose note to give, and present a practical way of working to increase online conversion and raise more funds!
Mind’s Everlasting Forest – an insight-led In Memory fundraising product
In this session Sarah Smith, Legacy and In Memory Manager at Mind, will talk about the thinking behind this product: the objectives, the learnings and the successes of Everlasting Forest since launch in 2023, and how this flagship product now forms a key part of Mind’s in-memory fundraising strategy.
How charities can leverage pop culture to engage persuadable audiences
This session will explore how charities can harness the power of pop culture to craft campaigns that resonate, inspire action, and drive real change. Learn how entertainment, celebs and cultural trends can help you meet audiences where they are and shift from traditional third sector messaging to storytelling that captivates and compels.