Know your audience!
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
Collette will share her best tips and insights for understanding your audience and engaging with them in the right way. She will also cover the importance of aligning your audience with your values (so they get who you are and what you stand for).
Speakers
Collette Philip
Related Talks
Get back for giving: value exchange in 2025 session
In this session, hear from fundraising and engagement experts using creative tactics to turn passive audiences into active participants.
Tap to transform cash givers to regular donors
In this session, we’ll explore how to move beyond the transaction and use contactless technology as a tool for capturing vital supporter data
Reaching New Donors with Old Channels
This session looks at recruiting donors through above the line channels, such as radio, out of home, and press, and how Alzheimer’s Society has achieved great results by leaning into these more traditional media channels.
Conversations that Convert: Innovating Dialogue Fundraising
This session explores how charities can improve their dialogue fundraising channels through the use of innovation, with inspiration from an unlikely source.