Legacy and place fundraising: the power of nostalgia and memories
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Talk Details
We know that there is a strong link between the places that matter to people and the memories that are important to them. And we know that memories are a key driver of legacy giving. In this session, Mark from National Trust and Viet-Anh from LSE will reflect on using the power of place in their legacy fundraising, both when encouraging people to consider a gift and in building relationships with loved ones when a gift has been received.
Speakers
Viet-Anh Hua
Legacies Manager
Mark Allwood
Regional Legacy Development Manager
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