Are you giving enough attention to retention?
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
Bringing in new leads and reaching untapped audiences is super important – but are you making the most of your email list?
With recruiting new leads and donors becoming more challenging, optimising your list to convert existing leads to become donors has never been more pressing.
This session will focus on that all important ongoing conversion. It will cover:
- impactful supporter journeys that drive ongoing engagement and conversion
- stopping your leads becoming inactive through timeless content and great experiences
- refining your email strategy.
Key learnings from this session:
- How to balance non-financial and financial asks to your email list to drive engagement, loyalty and donations.
- How to stop leads becoming inactive and no longer realistic prospects for conversion.
- An understanding of simple testing plans for supporter journeys and email lists at large.
Speakers
Andrew Taylor-Dawson
Freelance Digital Fundraising and Mobilisation Consultant
Related Talks
Get back for giving: value exchange in 2025 session
In this session, hear from fundraising and engagement experts using creative tactics to turn passive audiences into active participants.
Tap to transform cash givers to regular donors
In this session, we’ll explore how to move beyond the transaction and use contactless technology as a tool for capturing vital supporter data
Reaching New Donors with Old Channels
This session looks at recruiting donors through above the line channels, such as radio, out of home, and press, and how Alzheimer’s Society has achieved great results by leaning into these more traditional media channels.
Conversations that Convert: Innovating Dialogue Fundraising
This session explores how charities can improve their dialogue fundraising channels through the use of innovation, with inspiration from an unlikely source.