More is More – Growing Your Individual Giving Digital Product Portfolio

Charities often produce an online donation page that suits all supporters, but asking engaged supporters to go through an entire first time donor process every time they wish to support can be impersonal, and create friction which leads to a poorer supporter experience.

Understanding your audience and how they engage with you will indicate different experience and different expectations of what a excellent supporter experience is, which will indicate that different supporters benefit from products designed for them.

From simply streamlining a second gift ask, to creating complex value exchange products, fundraising in a way that boosts relationships with donors will drive more revenue and result in a loyal supporter base. Understanding what a product is, or can be, is vital for this!

Key learnings from this session:

• Audience creation and management
• Attribution and analytic
• Product design
• Media buying
• Retention