The Only Major Gifts Strategy You’ll Ever Need
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Details
Major gift fundraising can be one of the most powerful ways to create sustainable, resilient revenue for your organisation. But success doesn’t come from finding the perfect fundraiser, chasing wealthy prospects, holding more events, or relying on the occasional transformational gift. It comes from having the right system and working that system consistently.
In this session, we’ll unpack the seven essential pillars of a successful major gifts programme and explore how they work together to strengthen donor relationships, retain donor value, and grow fundraising revenue over time.
We’ll also explore how to build a healthy pipeline for major gifts, including why some of your best future major donors may already be giving to your organisation. We’ll examine how qualification, tiering, individual donor goals, strategic communication plans, meaningful donor offers, and effective stewardship can turn existing donor relationships into deeper, longer-term partnerships.
Finally, we’ll look at the critical role leadership plays in major gift success. Because even the best fundraisers cannot build a thriving programme alone. Leaders need to protect donor- facing time, remove organisational barriers, create accountability, and give their teams the structure and support they need to focus on what matters most: building meaningful relationships with donors.
Key Learnings
- Understand the seven essential pillars of a successful major gifts programme and how they work together to drive sustainable growth.
- Identify donor and donor value attrition that may be hidden by top-line fundraising results.
- Build a healthier donor pipeline and recognise existing supporters who may have the potential to become major donors.
- Qualify, prioritise, and strategically manage donors so fundraisers can focus their time on the relationships with the greatest potential.
- Create individual donor goals, communication plans, and meaningful offers that connect a donor’s passions and interests with your organisation’s mission.
- Measure the metrics and meaningful donor connections that indicate the true health of a major gifts programme.
- Create the leadership conditions, accountability, and organisational alignment fundraisers need to build stronger donor relationships and increase major gift revenue over time.
Speakers
Andy Milligan
Managing Director
Jeff Schreifels
Principal and Owner
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