fundraising

Navigating the changes currently faced by most fundraisers is a bit like playing whack-a-mole. No sooner have you adapted to another budget cut than a supplier puts their prices up. You’re about to roll out a massive digital campaign on a well known social media platform when it gets taken over by an ethically questionable billionaire. Sound familiar?

The combined impact of economic pressures, political uncertainty, and shifting public expectations are leaving many fundraisers feeling stretched, under-resourced, and anxious about the future. Understandably, this can leave you feeling deeply concerned and at worst powerless. But whilst there are lots of things you cannot control, there is a way forward.

When it comes to fundraising, people trust people. That’s why peer-to-peer (P2P) fundraising is such a powerful strategy—it transforms supporters into advocates, empowering them to raise money for your charity by engaging their own network of family and friends.

P2P fundraisers are extremely effective, but because they’re online, much of your success depends on the quality of participants’ online fundraising pages. These pages must be engaging enough to inspire action while remaining personal and easy to navigate in order to drive donations and grow your impact.

To make your design stand out, let’s explore the most crucial components of a user-friendly P2P fundraising page. With the right peer-to-peer platform, you can easily create pages with all of these features and more.

We can all agree that a good supporter experience is important. It’s no longer a concept spoken about by senior managers as an extraordinary new way to help retain supporters. Clearly – there’s a conference
dedicated to it this week.

Sure, there may sometimes still be discussions in some places about who ‘owns’ the supporter experience. But the truth is, we can all own it.

This year marks two anniversaries in my career. 25 years since my first fundraising job. 10 years since becoming a consultant. There’s been lots of shiny new things and ‘game-changing’ breakthroughs in that time. Few endure and prove their worth.

Here’s why I think AI is different and can help fundraisers provide better supporter experiences and raise more money.

My first AI epiphany came at the Ask Direct Summer School conference in Dublin last year. A talk by Cherian Koshy brought to life the possibilities AI brings. I started playing about with Chat GPT. Both for content creation and to help with data analysis. Learning about prompting and how to make it genuinely helpful and not just a gimmicky meme-machine. It was great for my own work, but I wasn’t sure how it could scale to make a difference for fundraisers.

Legacy giving is growing in popularity across charities of various sizes, missions, and nations. In the UK, 21% of donors aged 40 and up say they’ve included a charitable gift in their wills as of 2023, up from 14% of this demographic in 2010. Additionally, Giving USA reported that bequests (the most common type of planned gift) grew more than any other charitable revenue source in 2023.

While planned gifts can provide impactful funding for your charity, they also pose unique challenges. In particular, many years often pass between a donor committing a legacy gift to an organisation and the charity receiving that large contribution. So, it’s vital for your organisation to maintain strong relationships with legacy donors, starting by expressing your gratitude.

In this guide, we’ll share four strategies to help your charity meaningfully thank its legacy donors and retain their lifelong support. Let’s get started!

Legacy giving is growing in popularity across charities of various sizes, missions, and nations. In the UK, 21% of donors aged 40 and up say they’ve included a charitable gift in their wills as of 2023, up from 14% of this demographic in 2010. Additionally, Giving USA reported that bequests (the most common type of planned gift) grew more than any other charitable revenue source in 2023.

While planned gifts can provide impactful funding for your charity, they also pose unique challenges. In particular, many years often pass between a donor committing a legacy gift to an organisation and the charity receiving that large contribution. So, it’s vital for your organisation to maintain strong relationships with legacy donors, starting by expressing your gratitude.

In this guide, we’ll share four strategies to help your charity meaningfully thank its legacy donors and retain their lifelong support. Let’s get started!

There are so many talented people in our sector – and it’s always been important to us to give them a platform, pass them the mic, and pay them for their time. Since 2019, Fundraising Everywhere have…