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Welcome to the Individual Giving Collection

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Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Value over volume; a top down approach to driving huge appeal growth
Does more volume to mail mean more income? Not necessarily. Similarly, less can equal more.
Legacy Storytelling in 3 Acts
In this session, we’ll chat about what you can do, at every stage of your legacy program, to infuse stories and voices into your fundraising.
Face to Face Fundraising: Lessons from our first year
In this session, we’ll share the lessons we’ve learned, mistakes to avoid and how we’ve kept retention high.
Working Quick, Working Slick: Online Donor Giving Insights
In the session you’ll also learn about broader insights and tactics used across the sector to maximise fundraising performance – many of which Dignity in Dying use to help drive their programme and can be easily incorporated into the work you do today!
Keeping the Supporter at the Centre
In this talk, I’d like to get us all thinking about the ongoing experiences people have with the charity/ies they choose to support shouldn’t be taken for granted.
Reaching donors in meaningful ways
Listen to how they’ve been fundraising during the cost-of-living crisis and join us to find out how Guys Gift made small changes to gain more donations.
Emergency Fundraising: How to build an audience led testing plan from the unexpected
Join us for a session to hear how we adapted, prioritised and created a springboard for learning, during BRC’s Ukraine Emergency Appeal. We will talk you through how we decided what to test, how we measured, what we’ve learned so far and what we want to know next.
How to grow your email list
Top tips on how to grow your email marketing list, and the importance of doing so.
Individual Giving For Faith-Based Charities
In this session, we will explore the different types of Muslim giving, how they impact the giver (and beneficiaries!) – the challenges of seasonality when it comes to Ramadan and so much more!
The Cost of Living Crisis: A Behavioural Science Approach
In this session, we’ll unpack the research and find ways to align our work to acknowledge these important realities.
TikTok: It’s Time To Get Your Gen Z On
Unless you’ve been living under a rock, you’ll know that TikTok is a rapidly expanding social media channel both here in the UK, and around the world. This session is for those of you wanting your charity to have a presence on TikTok, but not really knowing how to get started.
Value Exchange: Learn how to recruit loyal donors
In this session we will take you through pilot to roll out of a acquisition product that we are seeing better results every time we make a change.
INTEGRATED PRODUCTS: the future of charity giving
We’ll talk through our recent success with Breast Cancer Now, and show how Val-Ex can move forward to meet the needs of charity teams, including brand, programmes and fundraising.
The Rise of the Middle – why we need to look again at mid-level donors
The looming recession means this group will be even more important than ever. Let’s discuss how to reach them within IG programmes and increase average donation values as a result.
Developing Member Loyalty
In this session, Sarah will talk about how they trippled what their membership scheme raises, attracted new members and the impact on the wider organisation.
Supercharge your fundraising with an Insight in Innovation Masterclass delivered by Flying Cars Innovation
This session will benefit fundraisers working in Individual Giving, Community, Mass Engagement/Challenge and Events based fundraising – anyone trying to develop supporter-led ideas for mass fundraising or engagement.