Welcome to the Marketing Collection

In March 2025, Mind launched a dedicated In Memory cash journey – our first tailored email stewardship programme for supporters giving in memory of a loved one.

In this session, Tom Carter, Performance Marketing Manager at PensionBee, will share how a fast-growing fintech brand uses email to drive results through smart, strategic communication.

This session unpacks the Meta domain categorisation update introduced earlier this year and its implications for charity advertisers.

In this session, we’ll break down what’s changed, what it means for your supporter acquisition and retention strategy, and what you could do next to start discussing soft opt-in in a way that’s smart, sustainable, and aligned with your charity’s values.

Join this session to learn how to optimise your charity’s emails to make them count. In this session, JustGiving’s Head of CRM, Paul Taylor will take you through planning, building, crafting and sending the perfect email.

Join us for a panel discussion with digital and marketing leads from UK charities as they share their real-life experiences navigating the shifting digital landscape.

Let’s dive deep into how to reach donors, how to get them excited from the very first touchpoint, and how to keep them engaged with your charity – even when they’re no longer donating or fundraising.

Join us to learn how to add elements of interactivity, creativity and humour to make your emails and webpages stand out and keep supporters engaged.

In this live webinar, Ben from Social Sync will discuss personal, relevant AND emotionally engaging comms at scale – meeting your supporter exactly where they’re at.

In this session, Andy from Fireside will share some of the frameworks that’ve underpinned this effective communication – Ann will then give live examples from DEBRA’s corporate partnerships programme. You’ll leave with a clear framework for improving your communication and a clear understanding of how/why DEBRA are nailing their corporate comms.

By the end of this session, you will have a framework for crafting newsletters that capture attention, convey value, and motivate companies to partner with your nonprofit.

Join our panelists Gabby Jahanshahi-Edlin and Izzy Udoh for this webinar panel hosted by Cam St-Omer Donaldson. They’ll explore the challenges, and discuss practical tips & examples to help you capture attention, engage supporters, and maximise your fundraising reach so you can stand out.

In this session we’ll take a look at how new Meta restrictions work and what events fundraisers can do about them.

In this session, Muna will take you through some step by step guidances of launching and growing your first campaign.

This session explores the art of crafting compelling stories that address donor concerns, spotlighting the problems and solutions that resonate most.