The IG evolution: in-channel diversification
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
In today’s fundraising climate, acquisition and retention are both under pressure. Meta has long dominated as a channel, but saturation, rising costs, and shifts in donor behaviour are forcing charities to rethink their approaches. Rather than just diversifying across channels, fundraisers now need to diversify within channels, exploring new creative approaches, audiences, and integrated supporter journeys.
This session will explore:
- How organisations are testing and experimenting within IG channels.
- The importance of breaking down silos between teams (e.g., events and IG) to unlock new supporter pipelines.
- Emerging strategies for engaging diverse audiences and underrepresented donor groups.
- Case studies and real-world examples of what’s working now, including cross-team collaboration, event-to-IG conversion, and retention-focused supporter journeys.
- How fundraisers can respond to crises, news-driven moments, and other urgent opportunities with agility.
This panel brings together client insights, research findings, and practical examples to help fundraisers navigate IG’s evolution with actionable takeaways.
Speakers
Lizi Zipser
Executive Director
Claire Donner
Director of Mobilisation
Rhiannan Sullivan
Vice President, Strategy & Business Development
Related Talks
Gift Aid 101: Stop Leaving Money on the Table
This session is available to Members-Only. Please Become a Member (or log into your membership) to access.
How to revive a flagging val-ex product
How Christian Aid refreshed its Adult Prayer Journal without losing what worked — lessons in testing, creative optimisation, and building on a proven value exchange proposition.
Digital Fundraising: turning your community into community fundraisers
How to turn passive donors into active fundraisers — digital strategies, real charity examples, and the tools that bridge community engagement and sustainable growth.
Embedding Legacy Conversations Across the IG Supporter Journey
How Oxfam embeds legacy thinking across the entire supporter journey — so that leaving a gift feels like a natural expression of a lifelong commitment, not a separate ask.