Building the case for SX – an audience research strategy linked to a 10 year org strategy
How Prostate Cancer UK used hybrid segmentation to build a more supporter-led organisation and align teams around a shared understanding of their audiences.
Archives
The Stewardship First Aid Kit: How to Turn Leads into Lifelong Supporters (Without the Burnout)
A practical guide to building high-conversion supporter journeys with automation, behavioural stewardship, and smarter systems – so you can turn event leads into lifelong supporters without overwhelming your team.
Essential supporter experience skills for all fundraisers
You will learn how to connect with supporters to find out what experience they’re having, how to listen well to hear when to ask more, what to look for to define insights and how to pull all of that together in understanding the current supporter experience and how to make it better.
Removing the humans from SX – pros and cons of AI
This session explores the tension between scaling efficiency and maintaining the “Human Touch” in the 2026 digital landscape.
Proving the Value of Supporter Experience
Drawing on real examples from charities and the commercial sector, we’ll show what it looks like when experience and value measurement are properly connected.
Data & IT infrastructure to support supporter experience
This session explores how data and IT infrastructure underpin the supporter experience in charities.
How to gather the stories you need for impactful stewardship
In this highly practical session we’ll share our simple framework for capturing stories that will, in turn, capture the imagination of your supporters.
Closing the Supporter Engagement Gap: An Opportunity For 2026
A practical framework for evaluating and identifying where your engagement is breaking down, and how to redesign the moments that matter most to close your engagement gap in 2026.
On Demand
Making Sense of the ICO Soft Opt-In Guidance: What it says, what it means, and what to do about it
The ICO’s charitable soft opt-in guidance has landed — join Mark Burnett from Hope & May on 20 May to unpack what it means for your supporter communications.
On Demand
Building Resiliency in Mid-Level Fundraising: Strategy and Sustainability
Learn how to strengthen your mid-level fundraising programme and retain donors during challenging times in this practical session with Veritus Group.
The Basics of the Art of Influence in Face to Face Fundraising
Explore the basics of influence in face-to-face fundraising and how understanding human behaviour can strengthen trust, connection, and donor motivation.
International panel discussion on what are the hottest topics, biggest challenges, greatest opportunities
Join an international panel exploring the challenges, innovations, and future of face-to-face and telephone fundraising, and how the two channels are increasingly connected.
Beyond the welcome: cross-channel TM strategies to raise more money
Explore how continuing the conversation after face-to-face fundraising – through welcome and telemarketing calls – can improve retention, engagement, and long-term supporter value.