Contactless, Cashless, Limitless: The Future of Digital Giving
Speaker: Jacob Collins-Brown, PayaCharity & Toucan Giving

Cash is disappearing—but donor generosity isn’t. The challenge? Making giving effortless in a cashless world. In this session, we’ll explore how charities can adapt to the rise of digital giving and why contactless technology is no longer a “nice-to-have” but a necessity. PayaCharity has helped thousands of charities—NHS Trusts, museums, churches, and more—navigate this shift successfully. We’ll break down the latest trends, share what’s working (and what’s not), and give you a practical roadmap to embracing digital fundraising with confidence. Whether you’re already using digital tools or just starting your journey, this session will help you unlock new fundraising potential.

Key learnings from this session:

• Understand the key trends shaping the future of fundraising, including the decline of cash and the rapid rise of digital payments.
• Learn how major charities, including The Royal British Legion and NHS Trusts, have successfully embraced cashless giving and what smaller charities can take from their approach.
• Discover the dos and don’ts of contactless fundraising and how to avoid common pitfalls.
• See how charities can integrate digital giving seamlessly into existing fundraising efforts (events, community outreach, online campaigns).
• Leave with a roadmap for future-proofing fundraising efforts and staying ahead of the curve in an increasingly digital world.

Beyond Meta: Building a Full-Funnel Digital Program with Pmax, Programmatic & Audio
Speaker: Nathalie Ormrod, Blue State

Too many digital fundraising programmes are too concentrated in Meta, and this creates both a risk and a problem with scaling when results are positive. But there’s more than just Meta in today’s digital fundraising world – from performance max to audio advertising and programmatic and connected TV, we’re seeing strong fundraising results from a more holistic approach to digital fundraising.

We’d love to come and show several case studies on how to evolve your digital programme to be less reliant on Meta, and have a wider fuller-funnel approach to planning digital campaigns that deliver better ROI.
We have done this for multiple clients, and we know that in some cases this can double the ROI – like it has for our clients from Comic Relief in the UK who are happy to come talk alongside us about our journey together and the results of two years of working in this way.

We can show through our case studies from the UK, USA, Italy and Singapore how working in this way works for large established organisations, like comic relief and save the children, as well as new challengers like GiveDirectly.

Key learnings from this session:

• How to keep innovating in a volatile fundraising landscape.
• Channels that drive returns when Meta is starting to show it’s gaps.
• How to brand build while still driving returns.