How Postal Updates Inspire and Engage Supporters
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Talk Details
Supporter experience is one of the most powerful yet underused levers in fundraising. In this session, Rhia shares how her organisation transformed a routine postal appeal into a supporter-led communication that not only deepened connections but also achieved a remarkable 67% uplift in income. Rhia will explore how listening to supporters, responding to their feedback, and investing in high-quality, meaningful updates can turn one-time donors into lifelong advocates. This is not about glossy design for its own sake, but about putting the supporter at the heart of communications and showing them the impact of their generosity in a way that feels authentic, relevant, and rewarding.
Key learnings from this session:
- Supporter experience can uplift your fundraising
- Your supporters tell you what they want if you’re willing to listen
- Multi-channel engagement strengthens long-term relationships
Speakers
Rhia Docherty
Individual Giving Manager
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