Room 1: Foundation

Richer supporter communications whatever your budget
Speaker: Claire Donner, more onion

Are you looking to make your emails to stand out in ever busier inboxes? It’s time to step away from the humdrum and get creative. In this session the mobilisation agency More Onion will showcase examples from across the charity sector of where a little creativity has transformed every day emails and pages into something standout – without blowing the budget. See how others have added elements of interactivity, creativity and humour to make their emails and webpages stand out and keep supporters opening and clicking on their emails.

Key learning from this session: How to be creative at any budget level and create richer supporter communications.

Scope’s digital-first supporter experience programme
Speaker: Joshua Leigh, Hynt

What does it mean to actually DELIVERY a great supporter experience?

Scope is in a unique position: as the UK’s leading voice on disability rights, they have a huge community of supporters, service users, campaigners and donors helping drive their work forward. As such, they have a dedicated Engagement Team in their fundraising department who have no income target, no strict spending budget, and a clear remit: help keep this huge community engaged, active and committed to supporter Scope in whatever way works best for them.

As the fundraising and marketing landscape has shifted online, onto social and into inboxes, Scope and Hynt have worked together to create a digital-first and digital-friendly programme that brings Scope advocacy and rights-led brand story to life. By scaling up lead generation, they have grown their community exponentially. And by sending more email, more often, they have doubled the number of impactful actions, giving this growing community even more ways to engage with Scope’s mission and to be a part of the solution.

Scope’s unique decision to invest in an Engagement Team, with a clear remit for supporter experience, and a digital-first mindset, has helped them significantly improve the lives of disabled people across the country. And we’ll share the tactics, tools and tips, as well as the cultural transformation at Scope, that helped them put the supporter experience of the heart of everything they do.

Key learnings from this session:

1. WHY the supporter experience should be at the heart of everything your charity does, through the lens of income, action and impact
2. HOW to get started, or get better, as building supporter experience into your fundraising programmes through digital-first and digital-friendly tactics
3. HOW to build or re-build your culture, with a singular focus on the supporter experience and the need to give people even more ways to be an impactful part of your charity’s brand story