The IG evolution: in-channel diversification
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Talk Details
In today’s fundraising climate, acquisition and retention are both under pressure. Meta has long dominated as a channel, but saturation, rising costs, and shifts in donor behaviour are forcing charities to rethink their approaches. Rather than just diversifying across channels, fundraisers now need to diversify within channels, exploring new creative approaches, audiences, and integrated supporter journeys.
This session will explore:
- How organisations are testing and experimenting within IG channels.
- The importance of breaking down silos between teams (e.g., events and IG) to unlock new supporter pipelines.
- Emerging strategies for engaging diverse audiences and underrepresented donor groups.
- Case studies and real-world examples of what’s working now, including cross-team collaboration, event-to-IG conversion, and retention-focused supporter journeys.
- How fundraisers can respond to crises, news-driven moments, and other urgent opportunities with agility.
This panel brings together client insights, research findings, and practical examples to help fundraisers navigate IG’s evolution with actionable takeaways.
Speakers
Lizi Zipser
Executive Director
Claire Donner
Director of Mobilisation
Rhiannan Sullivan
Vice President, Strategy & Business Development
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