Welcome to the Supporter Experience Collection

The playbook for planning, delivering and measuring an excellent supporter experience.

Join us, to uncover exactly what a great supporter experience can look like – and how your legacy planning can play a crucial part.

In this session, Rhia shares how her organisation transformed a routine postal appeal into a supporter-led communication that not only deepened connections but also achieved a remarkable 67% uplift in income.

Join this session to learn how to optimise your charity’s emails to make them count. In this session, JustGiving’s Head of CRM, Paul Taylor will take you through planning, building, crafting and sending the perfect email.

Whether you’re picking up the phone yourself or managing others who are, this session will leave you with a clear blueprint for what a great call sounds like, and how to create more of them.

By the end of the session, you’ll have practical ideas for integrating telephone calls into your supporter engagement strategy.

Rachel firmly believes that fundraising isn’t just about asking people for money, it’s about inspiring people to give and the power of storytelling.

This session will offer practical tips on how to set boundaries, manage expectations, and prioritise your workload so you can protect your time, avoid burnout, and still deliver an exceptional supporter experience (without giving up every weekend!).

If you’re ready to improve supporter relationships and move beyond transactional communication, this session is for you.

Listen in to our cracking panel, Andy King, Sarah Washington and Gemma Rawlins as they attack the question of gratitude, looking at innovation in supporter communications, corporate giving and the nuances of gratitude in international aid.

Whether you’re a small charity using spreadsheets or gearing up for a full CRM rollout, this session will help you get started, keep momentum, and create a supporter experience that’s thoughtful, efficient, and sustainable.

We will explore examples of growing brand recognition in the Black community to retain existing and create new Black customers and supporters and ensure that the collateral impact of your customer focus work is felt by Black customers and supporters.

This session will take the shape of a series of provocations that challenge approaches to supporter journeys and the limitations of one-size-fits-all.

In this session, Supporter Experience Consultant Sarah Ferreira shares practical recommendations based on recent sector research and her experience leading transformation projects across supporter care and fundraising operations.

This session will share the results of pioneering pilot study of Beautiful Insight’s SAFE Index (Satisfaction and Future Engagement) involving donors to eight well-known UK universities and charities (including the University of Bristol, The King’s Trust (formerly The Prince’s Trust), and Starlight Children’s Foundation).

In this practical and inspiring session, Craig Linton will showcase how AI is transforming the supporter experience, building on insights from the Supporter Experience Collective and his latest venture, Charity Elevate AI.