On Demand

Welcome to the Supporter Experience Collection

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On Demand

Supporter Experience Conference 2026

The Supporter Experience Conference — the only place you’ll learn how to crack the code to supporter engagement and create memorable experiences!

Building a supporter experience manifesto and team behaviours

How Prostate Cancer Research and Thread Fundraising rebuilt a stalled supporter experience manifesto into practical, behaviour-led actions that teams can actually use day to day.

On the blower – retaining your supporters through calls

Discover how offline stewardship, especially phone calls, can strengthen supporter experience and emotional connection, with practical tips and insights from Helen Alderson.

Leading Customer Centric Change: Lessons from National Express and Beyond

In this session, Vinay Parmar shares practical leadership lessons from his experience at National Express, along with insights drawn from other sectors, to explore what it really takes to build a more customer centric organisation.

Getting it right for different audiences: a practical guide to inclusion in fundraising

This session explores how charities can create more inclusive supporter experiences by better understanding the needs of under-served audiences and making practical changes that strengthen long-term engagement and loyalty.

Demonstrating impact to build relationships with your supporters

In this session, Tranai Todd, CEO of Support Through Sport, will share a practical and honest perspective
on how a growing charity has developed its impact story while staying rooted in its community.

Beyond the Ask: Building High-Trust Relationships in Philanthropy and Trust Fundraising

This session explores how charities can build stronger trust and philanthropy relationships, from early engagement and compelling cases for support to meaningful stewardship and long-term partnership.

Closing the Tech and Data Gap to maximise your supporter experience

Learn how charities can overcome technology and data challenges to unlock better supporter experiences, with practical insights from Manifesto and Animals Asia on building future-ready engagement strategies in the age of AI.

One customer, many teams: How teams across Anthony Nolan are creating a cross-organisation approach to customer experience

An honest discussion on breaking down silos, building a shared customer experience approach, and creating more personalised, collaborative ways of working across the organisation.

More than a “thank you”: creating Thankathons that spark long-term loyalty

Combining practical insight with real-world experience, Debra and Kay explore how to run high-impact Thankathons that strengthen supporter loyalty, deepen engagement, and drive long-term income.

Building the case for SX – an audience research strategy linked to a 10 year org strategy

How Prostate Cancer UK used hybrid segmentation to build a more supporter-led organisation and align teams around a shared understanding of their audiences.

The Stewardship First Aid Kit: How to Turn Leads into Lifelong Supporters (Without the Burnout)

A practical guide to building high-conversion supporter journeys with automation, behavioural stewardship, and smarter systems – so you can turn event leads into lifelong supporters without overwhelming your team.

Essential supporter experience skills for all fundraisers

You will learn how to connect with supporters to find out what experience they’re having, how to listen well to hear when to ask more, what to look for to define insights and how to pull all of that together in understanding the current supporter experience and how to make it better.