On Demand
Welcome to the Supporter Experience Collection

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Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Starting from scratch: Data, Priorities and Easy wins
In this session, Nikki and Michelle will give you a practical guide that will help you take the first steps on your organisation’s journey of investing in supporter experience. You’ll hear some simple steps to get you started and advice on where to focus your time and effort to uncover some easy wins and demonstrate the value of supporter experience to your organisation.
Supporter needs vs organisation structure – what we learned about designing supporter journeys
In this session you’ll here about Mind’s supporter journey mapping programme, a piece of work we started out on in 2022. We’ll share some tools and templates that we used to help us, what we’ve learned about working together along the way and what that means for what we do next.
Talking to Trustee about Supporter Experience – Success Stories
In this session, join trustees from Raising Futures Kenya as they talk you through their six year journey on supporter experience – particularly looking at the ‘penny drop moment’ that each trustee came on board.
Transform your Supporter Journeys
In this session, we’ll take you through some cutting edge tools that will help you to transform your supporter journeys. Use live data integrations to trigger communications across multiple channels, helping your supporters to get the most from your campaigns.
What the supporter experience revolution looks like – where to start, and what does that look like 2 years later?
Sami and Jenna will talk you through how they built a supporter experience team from scratch, and what they focus on today.
Measuring Supporter Experience – A quantitative and qualitative approach
This talk will take you through two key measures of supporter experience; the Customer Engagement Score, and Customer Loyalty Survey.
Deepening relationships and boosting giving through supporter journeys & engagement actions
Mobilisation agency ‘more onion’s Claire Donner will share lessons gleaned from almost a decade of designing and implementing supporter journeys and engagement actions with charities.
What does it take to be customer centric
Join us for an illuminating session as we delve into the essential elements of building a truly customer-centric organization.
How to hear what your donors are really saying
This session will examine the measurement challenge, helping fundraisers understand what to measure and how. Looking beyond ROI, contact rates and NPS.
The Art of Personalized Matching: Transforming Donor Engagement
Personalized Matching creates a more meaningful and impactful donor experience. With it, you’re not just reaching out – you’re connecting in a way that’s meaningful and leaves a lasting impact.
On Demand
Supporter Experience Conference 2025
The Supporter Experience Conference — the only place you’ll learn how to crack the code to supporter engagement and create memorable experiences!
Can we talk? Mastering email strategy for better donor stewardship
Discover the power of segmentation to tailor your messages effectively, ensuring that each communication resonates with your audience on a personal level.
Five Mistakes to Avoid in Designing & Implementing Supporter Journeys
Every fundraisers wants to create great journeys and experiences for supporters. Yet, despite fundraiser’s best efforts many journeys fail before they even start. Craig will share common reasons for failure and how you can overcome them.
More is More – Growing Your Individual Giving Digital Product Portfolio
Charities often produce an online donation page that suits all supporters, but asking engaged supporters to go through an entire first time donor process every time they wish to support can be impersonal, and create friction which leads to a poorer supporter experience.
On Demand
Supporter Experience Conference
Invest in your supporter relationships and get results!
High value fundraising and disability – how I make it work
Working with a disability/chronic illness can be very challenging. In this session Emma will talk about how she maintains a successful career in fundraising and volunteering whilst managing her 3 chronic health conditions.