UK Giving Behaviours 2024

Dive into the latest UK donor trends with Anjali, Global Strategy Director at Blue State, as she uncovers key behaviors shaping the charitable landscape in 2023.

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Dive into the latest UK donor trends with Anjali, Global Strategy Director at Blue State, as she uncovers key behaviors shaping the charitable landscape in 2023. With UK donations reaching a staggering £13.9 billion, the data reveals that donors are increasingly prioritizing quality over quantity. Discover how 90% of donors are supporting local and national causes, while younger generations and high-income households are stepping up their generosity. This session also highlights the growing impact of faith-based and ethnic minority communities, the rise in health charity donations, and the emerging trend of gaming for good.

Key learnings from this session:

  • Value over volume continues
  • Younger donors have shown a wave of generosity this year
  • RG continues to see challenges

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