Individual Giving Conference 2024

12:00

17/10/2024

Thursday 17th October 2024

31.3% off

Buy Now

Unlimited access from €30.00 / month

Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.

Headline Sponsor

Event Partners

Details

You’re burnt out by the post-pandemic push.

So are your donors.

It’s time to REACTIVE YOUR INDIVIDUAL GIVING!

The past couple of years have been pretty tough for fundraisers with a pandemic, war, cost of living crisis, and rising costs making it hard to create a solid plan that we can stick to.

Individual Giving fundraisers feel stressed and overwhelmed by everything they have to do and the ever-changing landscape they need to do it in.

But there is hope.

Despite the predicted doom and gloom for 2022 and 2023, many charities have achieved their fundraising goals thanks to a boost in legacy income and existing donors dug deep to give more; providing an opportunity for fundraisers to take a fresh look at their individual giving programmes to optimise what’s working – and fix what isn’t.

Now the hard work begins.

At the Individual Giving Conference 2024, you will learn:

The state of individual giving fundraising in our sector and what you need to prioritise now
How to innovate within existing strategies and what good looks like
How to retain supporters in an increasingly competitive space that makes one-off giving easier
The opportunities that are out there and how to make the most of them

Check out the programme tab to find out more about the speakers and sessions.

And because we know you’re busy, all sessions can be watched live or on-demand in your own time until November 19th (or for an unlimited time if you join as a Member).

All Fundraising Everywhere events are subtitled and held online on the Everywhere+ virtual event platform.

You’ll receive a bonus digital delegate bag and live attendees can access our online networking room to meet other attendees.

For questions about the conference, please contact hello@fundraisingeverywhere.com

Are you a non-charity that wants to partner with this event? Contact nikki@fundraisingeverywhere.com

Sessions

Room 1: Insights & People

10 Tactics for Jump Starting a Stalled Digital Fundraising Program
Speaker: Brock Warner, Partner at Broccoli
Join us for a practical and tactical sprint through 10 ways to jump start a digital fundraising program of
any size. Throughout we’ll discuss how to implement, optimize, and scale because the best digital
fundraisers are always thinking a step ahead.

This introductory session will cover fundamental tactics that any charity’s digital fundraising program can
implement, optimize and scale. Participants will learn 10 specific tactics to implement into their annual
giving fundraising plans and strategies, understand why these actions are important, and how to put them
into practice.

Small Charity Focus: How Action Tutoring Save Time And Energy With AI
Speaker: Molly Cottrill, Senior Fundraising Coordinator at Action Tutoring
Are you a fundraiser, social media expert, or charity worker feeling overwhelmed by deadlines? Do you

frequently find yourself working late to catch up or neglecting tasks like social media planning and thank-
you emails?

I’ve been there too! But since incorporating generative AI into my work, I’ve gained valuable time and
energy to focus on high-impact activities like donor outreach and building stronger relationships.
In this session, discover Action Tutoring’s AI journey, learn how we’re using generative AI, and what our
plans are for safely using AI going forward. Come along

Room 2: Acquisition

Going The Distance: What We’ve Learned Three Years Into GOSH’s Biggest Ever Capital Appeal
Speaker: Tim Longfoot, Open & Chloe Shields GOSH
Join Open Co-Founder, Tim Longfoot and GOSH Head of Fundraising Strategy and Integration, Chloe Shields as they take you behind the scenes on the Build it. Beat it. capital appeal and share candid learnings from the
first three years of the campaign.

Starting From Scratch: Launching And Refreshing Your IG Programme
Speaker: Simon Scriver, Co-Founder of Fundraising Everywhere

Are you brand new to fundraising or want to refresh on some of the basics? Has your charity relied on one source of income and now you want to understand what else is possible? Questions about fundraising and you don’t know where to turn?

In this session we’ll be Fundraising From Scratch as we take an overview of the different ways that you can raise money. We’ll talk about the fundamentals of Donor Lifetime Value, return on investment, and how to decide where to focus your precious time – especially for those quick-wins. We’ll look at where to find new donors and how to bring them on a journey that inspires them to give and keep giving.

You’ll come away with your own road map, to-do list and action points that you can start to roll-out tomorrow. No need to feel overwhelmed or wonder where to start…this session will make fundraising and income growth seem manageable. Let’s get started!

Growing Your Peer To Peer Campaigns – Engage More Donors And Raise More Money
Speaker: Muna Hussen, UK Country Lead at Raisely
At Raisely we’ve helped charities raise over £250m. Using data from over 10,000 campaigns and 2300
organisation, we’ll look at what makes a successful peer to peer campaign.

From working with charities such as Oxfam Australia, The Bike Project, Concern Worldwide and more – we
know how to help charities achieve their fundraising goals.

Digital acceleration has really pushed charities to need to upskill their team. And sometimes with high
targets and limited time to learn new skills, that can be difficult! We’re here to take the confusion out of
exactly what you need to do, to deliver on great peer to peer campaigns!

Supporter Welcome Journeys: Top Tips To Build Strong Donor Relationships
Speaker: Claire Donner, Mobilisation Expert & UK Director at More Onion
First impressions count. A great email welcome journey can help you to convert curious new supporters
into your most passionate advocates and best donors. In this session, mobilisation agency More Onion
will share their top tips based on over a decade of hands-on experience. Learn how to design the perfect
journey for your audience and goals. This session is suitable for all stages of supporter journey
experience: whether you’re refining your current journeys, or hoping to design your first.

Increase Your Online Donations with Behavioural Science
Speaker: Vicky Reeves, Managing Director at goDonate
This session will explore how charities can use behavioural science to encourage people to donate online.
If you are a charity that wants to increase online donations, this session will be highly relevant to you.
Online donations continue to grow as a dominant giving-channel, making it more important than ever to
capture supporter attention online. This session will teach you how to apply behavioural science
techniques to make your online donation journeys more effective.

Room 3: Retention

Is Your Email Strategy Holding Back Your Individual Giving Potential?
Speaker: Alex Fearon
In this session, we’ll explore how small charities can unlock the power of email marketing to support their
Individual Giving (IG) programmes.

From crafting newsletters that build community, to automating personalised thank-you’s using tools like
MailChimp and Zapier, we’ll cover the simple steps that can make a big impact. You’ll also discover how
tagging and segmentation can boost engagement and improve donor retention, ensuring your emails do
more than just land in inboxes—they inspire action.

Perfect for small charities ready to take their IG efforts to the next level with email.

Building Your Stewardship Programme From The Ground Up
Speaker: Paul Taylor, Senior CRM Specialist at JustGiving
The average person takes 9 seconds to scan an email. Join this session to learn how to optimise your
charity’s emails to make them count.

In this session, JustGiving’s Head of CRM, Paul Taylor will take you through planning, building, crafting and
sending the perfect email. Whether you’re new to email stewardship or a seasoned pro, discover the
insights, tips, and tools to apply to your charity’s emails and drive performance.

Plus learn how we engage with your supporters through the JustGiving fundraiser email journey, aim to
increase conversion, and see proven results.

You Are Not Making Enough Money Online!
Speaker: Eoghan Beecher, Country Manager UK and Ireland at iRaiser
There is not one single charity today who is at saturation point with donations, nor is there any charity that
converts 100% of online visitors.

In this session, Eoghan from iRaiser will break down myths about online fundraising, explore the reasons
that visitors might choose note to give, and present a practical way of working to increase online
conversion and raise more funds!

Breaking The Mould: How To Avoid Mediocre Direct Mail And Get Results
Speaker: Sinéad Chapman, Fundraising Strategist at Side Three Consulting
In this session, we’ll put the oldest and most used channel for engaging supporters in the spotlight.

Using my 20 years of experience with creative and data planning, we’ll look at what you need to create mail
your donors will love getting and will engage with.