
December 10, 2024
3 Major Donor Indicators to Look For in Prospect Research
Major giving is your charity’s ultimate tool to help manage challenges. Major gifts can help you work more effectively toward your mission, fund a critical need, or expand your services to a broader audience.
All major donor prospects will have given to and interacted with your charity at some point. Beyond that qualification, what additional indicators should you look for that demonstrate a prospect’s willingness and ability to become a major donor?
In this guide, we’re going to review the three major donor indicators noted in Bloomerang’s major gift fundraising guide (otherwise known as the three C’s):