Thursday 26th February @ 12:00 GMT

Fundraising Marketing Conference 2026

Name: Fundraising Marketing Conference 2026
Start: 2026-02-26T12:00:00+00:00
End: 2026-02-26T16:00:00+00:00

If your role sits anywhere between “raising money” and “telling the story”, this conference is built for you.

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Details

Marketing and fundraising are two sides of the same story.

But too often, teams plan separately, compete for the same limited capacity, or struggle to create campaigns that convert without losing authenticity.
Your supporters don’t see these silos. They just see your story – and whether it moves them.

The Fundraising Marketing Conference 2026 brings fundraisers, marketers, and comms pros together for the first time to explore how we can work smarter, collaborate better, and create messages that cut through the noise.

You’ll learn what good looks like in 2026 including:

confident, cohesive internal collaboration
how to grow a faceless Instagram
campaigns that balance brand and income
storytelling that inspires trust
ethical, human content in an AI world
wellbeing support for the people behind the screens

This conference gives you the strategies, tools, and real-world examples to help you do all of this – no matter the size of your team or budget.

What you’ll learn

Across a packed programme you’ll get insights, real examples, and practical how-to sessions on:

1. Collaboration & Planning (Without the Silos)

How fundraising, marketing and social teams can plan campaigns together
What integrated teams look like inside leading charities
How to fix the “we weren’t looped in” problem before it starts

2. Storytelling That Cuts Through

How to make your message stand out when donors’ inboxes and timelines are overflowing
Balancing the brand/awareness vs ask dilemma
High-converting storytelling for all income streams – including trusts and high value

3. Ethics, Authenticity & AI

How to stay human in an age of automation and scepticism
Using AI responsibly for content and campaigns

4. Wellbeing for the People Behind the Campaigns

Responding to online hate – and even using it to fuel support
Protecting social media, supporter care, and fundraising teams

5. Reaching Younger Audiences

What Gen Z actually responds to (and what they scroll past)
Values-led, transparent comms that build trust
How to stay relevant without chasing trends or burning out

6. Small Charity Reality

Doing it all when you are the marketing team
What to prioritise when you can’t do everything
Low-budget storytelling and smart shortcuts

Who this conference is for

This event is designed for:

Fundraising managers and officers
Marketing, social media and comms professionals
People juggling both roles in small charities
Heads of fundraising or engagement
Anyone responsible for supporter journeys, campaigns, or content

If your role sits anywhere between “raising money” and “telling the story”, this conference is built for you.

And because we know you’re busy, all sessions can be watched Live or On Demand in your own time for 30 days after teh event (or for an unlimited time if you join as a Member).

All Fundraising Everywhere events are subtitled. You’ll receive a digital delegate bag full of bonus content and live attendees can access our online networking room to meet other attendees.

For questions about the conference, please contact hello@fundraisingeverywhere.com

Want to partner with this event? Contact nikki@fundraisingeverywhere.com

Sessions

Room 1

Breaking down silos: What does integration look like in 2026?
Speakers:

Getting your digital engine room in order: Meta, Google and Email
Speaker: Hynt

The digital fundraising landscape is changing. How are you navigating it? If you get your digital engine room (Meta, Google and Email) in order, then you can continue to get value out of digital, despite the ongoing restrictions put on charity advertisers looking to grow their share of voice and share of money. This session will equip attendees with practical strategies and tools to navigate the ongoing changes in digital advertising: charities need to know WHY they exist, and work in the middle of the marketing funnel to bring it to life.

Key learnings from this session:

Participants will understand how the ongoing restrictions on digital advertising are affecting charities. You will learn how to create effective campaigns that leverage your charity’s value to grow consideration and create deeper value through digital retention. Are you ready to gain actionable insights and tools to implement immediately?

How to grow a faceless Instagram
Speaker: Nikki Bell, Fundraising Everywhere

In early October 2025, I hit ‘create profile’ on a new Instagram account – just three months, an hour a day, and under 40 ‘faceless’ posts later, 10,000+ people are following.

And these are not just bots. Followers are engaged and supportive. They consistently like, comment, share, reply and repost; as well as selling out in-person events in days and buying online merch.

In this session I’ll break down the tools and tactics used to grow this account, as well as replicable actions you can take to create, upload, engage, and optimise your faceless Instagram.

Spoiler alert: Canva is involved and yes, a post went viral (but I’ll teach you how that happened too!)

Thumb-Stopping Content: How to Hack the Algorithm, Not Flop on TikTok and Win at Social
Speakers: Sarah Farago & Sophie Greig, JustGiving

Let’s be real – if your content isn’t stopping thumbs, it’s getting scrolled past, so how can charities break through the noise and connect with Gen Z? This session is your crash course in creating TikToks (and Reels, and Shorts) that actually do numbers. We’ll break down what makes content pop, how to ride the algorithm instead of fighting it. Expect trends, tips and a fresh perspective to help your content shine where it matters most.

Key learnings from this session:

Learn what makes content perform across social media platforms
Find out how to use trends, audio and storytelling to your advantage
Know how to create unforgettable social content with small spend but big reach, giving you confidence in the tools to win at TikTok

Room 2

Employee Generated Content: The Future of Charity Comms
Speaker: Eleshea Williams, Amnesty International

When you work for a non-profit, trust is your most important currency. Empowering colleagues to post online about their work is not only a great way to motivate them, but also helps reach new audiences and gain a deeper level of trust and understanding of your charities mission.

Eleshea Williams invested in boosting employee generated content at Amnesty Internationals, which resulted in Amnesty being the 4th best charity in the UK for employee engagement on LinkedIn.

This session will show you why employees are your greatest influencers in a world of declining audience trust.

Key learnings from this session: