On Demand
Fundraising Marketing Conference 2026
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Talk Details
Marketing and fundraising are two sides of the same story.
But too often, teams plan separately, compete for the same limited capacity, or struggle to create campaigns that convert without losing authenticity.
Your supporters don’t see these silos. They just see your story – and whether it moves them.
The Fundraising Marketing Conference 2026 brings fundraisers, marketers, and comms pros together for the first time to explore how we can work smarter, collaborate better, and create messages that cut through the noise.
You’ll learn what good looks like in 2026 including:
- confident, cohesive internal collaboration
- how to grow a faceless Instagram
- campaigns that balance brand and income
- storytelling that inspires trust
- ethical, human content in an AI world
- wellbeing support for the people behind the screens
This conference gives you the strategies, tools, and real-world examples to help you do all of this – no matter the size of your team or budget.
What you’ll learn
Across a packed programme you’ll get insights, real examples, and practical how-to sessions on:
1. Collaboration & Planning (Without the Silos)
- How fundraising, marketing and social teams can plan campaigns together
- What integrated teams look like inside leading charities
- How to fix the “we weren’t looped in” problem before it starts
2. Storytelling That Cuts Through
- How to make your message stand out when donors’ inboxes and timelines are overflowing
- Balancing the brand/awareness vs ask dilemma
- High-converting storytelling for all income streams – including trusts and high value
3. Ethics, Authenticity & AI
- How to stay human in an age of automation and scepticism
- Using AI responsibly for content and campaigns
4. Wellbeing for the People Behind the Campaigns
- Responding to online hate – and even using it to fuel support
- Protecting social media, supporter care, and fundraising teams
5. Reaching Younger Audiences
- What Gen Z actually responds to (and what they scroll past)
- Values-led, transparent comms that build trust
- How to stay relevant without chasing trends or burning out
6. Small Charity Reality
- Doing it all when you are the marketing team
- What to prioritise when you can’t do everything
- Low-budget storytelling and smart shortcuts
Who this conference is for
This event is designed for:
- Fundraising managers and officers
- Marketing, social media and comms professionals
- People juggling both roles in small charities
- Heads of fundraising or engagement
- Anyone responsible for supporter journeys, campaigns, or content
If your role sits anywhere between “raising money” and “telling the story”, this conference is built for you.
And because we know you’re busy, all sessions can be watched On Demand in your own time for 30 days (or for an unlimited time if you join as a Member).
All Fundraising Everywhere events are subtitled. You’ll receive a digital delegate bag full of bonus content and live attendees can access our online networking room to meet other attendees.
For questions about the conference, please contact hello@fundraisingeverywhere.com
Want to partner with this event in future? Contact nikki@fundraisingeverywhere.com
Speakers
Joshua Leigh
Director
Dani Hughes
Digital Marketing Specalist
Amy Hutchings
Co-founder
Eleshea Williams
Social Media Specialist
Nikki Bell
Co-Founder & Director
Sarah Farago
Fundraising Manager
Judith Sabah
Confidence & Mindset Coach
Ali Walker Davies
CEO (interim)
Emma Frost
Head of Supporter Recruitment
Kit Lewis
Partner & Innovation lead
Dale Pfeifer
CEO
Thirzah Mcsherry
Director of Marketing
Becky Firth
Community Manager
Paul de Gregorio
Founder
Rebs Curtis-Moss
Consultant
Lesley Pinder
Founder
Anya Jhoti
Digital Engagement Coordinator
Bundle includes
Breaking down silos: What does integration look like in 2026?
Hosted by Hynt, the Director of Fundraising and Director of Comms at Dogs Trust Ireland discuss how their teams are increasingly working as a single team, with shared goals and a shared mindset.
Getting your digital engine room in order: Meta, Google and Email
This session will equip attendees with practical strategies and tools to navigate the ongoing changes in digital advertising: charities need to know WHY they exist, and work in the middle of the marketing funnel to bring it to life.
How to grow a faceless Instagram
In this session Nikki will break down the tools and tactics used to grow an account, as well as replicable actions you can take to create, upload, engage, and optimise your faceless Instagram.
Thumb-Stopping Content: How to Hack the Algorithm, Not Flop on TikTok and Win at Social
We’ll break down what makes content pop, how to ride the algorithm instead of fighting it.
Driving engagement through the funnel on a small budget
Drawing on real-world case studies from across the charity sector, this session will show how smart strategy, clear priorities and the right metrics can help you make the most of limited resources.
How to integrate 47 charities at once
Learn how The Wildlife Trusts aligned 47 charities behind a bold new communications strategy that unites voices without losing individuality.
Nobody cares about you: how to make insight-led fundraising decisions
In this session, Kit shows how to move from audience understanding to fundraising decisions that genuinely work – whether you’re running on bootstraps or sitting in a mega-boardroom, knowing your audiences should change what you do.
Employee Generated Content: The Future of Charity Comms
This session will show you why employees are your greatest influencers in a world of declining audience trust.
Beyond the ask: Building engagement-led journeys that last at Oxfam
Grounded in Oxfam’s engagement pyramid, this session will encourage attendees to look beyond big set-piece moments and start designing joined-up journeys that build long-term value, not just short-term returns.
Turning rage into giving: managing hate speech
Participants will leave with practical guidance on when to respond publicly, how to navigate emotionally charged moments, and how to build systems that transform outrage into durable impact.
Cutting through the noise: AI vs authenticity
In this candid conversation, we’ll explore how charities can balance innovation with integrity.
The humans behind the hashtags: wellbeing during a crisis
This session will be a chance to pause, reflect and centre yourself, I’ll be sharing simple, practical ways so that you can begin to support yourself differently.