Ready to grow your legacy and in-memory fundraising? Join our Legacy and In-Memory Fundraising Conference and learn from global experts how to boost gifts in wills and in-memory income. Whether you’re new or seasoned, discover strategies to thrive in a rapidly changing landscape. Book now for an inspiring event in September!
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Do you want to grow your legacy and in-memory fundraising?
We’ve got what you need!
We’re hosting a celebration of everything legacy fundraising, bringing together a mix of global experts from the UK and around the world to help you grow your gifts in wills and in-memory income.
If you’re an early-stage legacy fundraiser that wants to learn how to grow your programme or a seasoned professional that wants to innovate in a rapidly changing world, this one is for you.
The future for legacy giving is bright with legacy income forecast to more than double in real terms by 2050. And no longer just to the benefit of the really big charities; legacy giving is growing at the grassroots, with thousands of small and local causes receiving legacy gifts for the first time.
Is your charity ready?
Book your place today and join us in September for a legacy conference that will give you the insights and tactics you need to grow your income.
“What a fantastic afternoon – how conferences SHOULD be! I have never had so much content to take away and ideas to think about (after 26 years as a fundraiser that is saying something). Huge THANK YOU to all the speakers and contributors. You are awesome.”
Need to pay by invoice? No problem! Just fill out this form, and we’ll take care of the rest.Â
For questions about the conference, please contact hello@fundraisingeverywhere.com
Want to partner with us? Email nikki@fundraisingeverywhere.com to find out how you can get involved.
Not Just A Pretty Proposition: Making legacy fundraising work harder, not just look better
Speaker: Holly Eggleston, Aha Agency
Good creative alone doesn’t drive legacies. In this interactive session, Holly Eggleston – Legacy Lead at Aha Agency – makes the case for insight-led fundraising that’s as strategic as it is striking. Drawing on her experience consulting for UNICEF in diverse global markets and her years leading Cancer Research UK’s legacy programme, Holly will explore what truly motivates legacy donors, how to shape propositions that stick, and why curiosity should be your most valued creative tool.
You’ll leave with:
Perfect for fundraisers who want to bridge the gap between good intentions and great results.
Key learnings from this session:
Policy and compliance: future focus, what do we need to know to plan
Speaker: Alex McDowell, Duke of Edinburgh’s Award
In this fast moving session, we will explore the potential impact of a range of policy and legislative changes on legacy fundraising and ultimately, legacy income. We will focus on what fundraisers, charities and supporters need to know and what this could mean for future communications and collaborations.
Key learnings from this session:
Innovating Legacy Acquisition: Testing New Growth Channels
Speakers: Katie Wimpenny, Harriet King & Dani Hernandez, Octopus Legacy
Octopus Legacy is a place to plan for death and find support after a loss. We’re partnered with over 250 charities to provide a free wills service, as well as helping them reach their legacy goals through our twice-a-year marketing campaigns. These campaigns help charities to reach a wider audience and secure more legacy gifts.
We’re always looking for new ways to progress our free will campaigns. Over the last year, we introduced new channels that significantly amplified our reach and impact: affiliate marketing, Reddit & optimising digital ads .
In this session, we’ll explore these three areas to help you grow your legacy acquisition:
Affiliate Marketing
Optimising digital ads
Key learnings from this session:
By the end of the session, attendees will walk away with a comprehensive understanding of how these channels work, why it can be a valuable tool in the world of legacy fundraising, and practical steps to leverage these channels to amplify their campaigns and engage new supporters.
Case study: Marie Curie’s Will Talk
Speaker: Pete Esuola-Grant, GOOD Agency
With a 43% increase in people considering leaving a gift in their will over the past decade, the opportunity for legacy giving is undeniable.
However, leaving a gift in your will is still unusual behaviour and legacy giving is still a behaviour change brief for many organisations. Charities need to change perceptions of end of life planning, before making the ask.
GOOD worked with Marie Curie to do just that. The Will Talk campaign started a national conversation about Will writing, promoting lasting security for families, whilst also encouraging legacy gifts to support their hospice and hospice care at home work.
Join Pete Esuola-Grant, Head of Planning at GOOD, as he shares insight into what makes a successful legacy campaign, and how Will Talk was able to evolve into a big creative platform that has led to a 70% yoy increase in enquiries for Marie Curie’s Will writing guide that is projected to bring in income that will fund 285,839 hours of vital end of life care.
Key learnings from this session:
Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.
Past event - Thursday 19th June
Join the UK’s only conference designed to upskill, inspire – and destress – community fundraisers.
Happening online Thursday June 19th 2025.
Past event - Tuesday 24th June
Accelerate your storytelling with this in-depth masterclass!
CFRE Points: 3
12:00 Thursday 3rd July
Cut through the noise, remove overwhelm, and learn the tools, tactics, and strategies to grow your digital fundraising. Join the UK’s largest virtual Digital Fundraising Conference on July 3rd 2025.
12:00 Thursday 10th July
Get a little pep in your step and pizza in your belly at July’s Pizza for Losers, the charity sector’s favourite un-conference dedicated to improving mindset and encouraging innovation.
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