On Demand
Welcome to the Individual Giving Collection

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Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Get back for giving: value exchange in 2025 session
In this session, hear from fundraising and engagement experts using creative tactics to turn passive audiences into active participants.
Tap to transform cash givers to regular donors
In this session, we’ll explore how to move beyond the transaction and use contactless technology as a tool for capturing vital supporter data
Reaching New Donors with Old Channels
This session looks at recruiting donors through above the line channels, such as radio, out of home, and press, and how Alzheimer’s Society has achieved great results by leaning into these more traditional media channels.
Conversations that Convert: Innovating Dialogue Fundraising
This session explores how charities can improve their dialogue fundraising channels through the use of innovation, with inspiration from an unlikely source.
The return of PSMS: a green shoot for IG
Join us to learn how your charity can prepare to make the most of this significant opportunity and reinvigorate your fundraising efforts.
Starting With Strength: The Power of Positive Storytelling in DRTV
In this session, we explore how beginning with hope, success, and the positive impact of generosity can forge deeper connections, inspire long-term engagement, and align with values like dignity, partnership, and decolonisation.
How Postal Updates Inspire and Engage Supporters
In this session, Rhia shares how her organisation transformed a routine postal appeal into a supporter-led communication that not only deepened connections but also achieved a remarkable 67% uplift in income.
Why won’t you let me donate?
We will focus on a variety of areas, including creative journeys, user experience and technical implementation.
Are you giving enough attention to retention?
Bringing in new leads and reaching untapped audiences is super important – but are you making the most of your email list?
Demistifying the data doom: Understand and motivate your supporters to give more, for longer
Data doesn’t have to be scary, and you don’t always need expensive and difficult-to-master tools to understand more about your owned data. But how and where do you even start?
The Popcorn Principle: A Tasty Approach to Digital Fundraising
Discover how to gently “warm up” potential supporters and discover which supporters are most likely to “pop” when you make an ask and who needs a bit more warming up with nurturing content and meaningful engagement.
New Code of Practice: How British Red Cross have developed a compliance culture
Learn how the British Red Cross built a positive, flexible compliance culture within Individual Giving by focusing on meaningful support for fundraisers, collaboration across teams, and continuous improvement through training and innovation.
The IG evolution: in-channel diversification
Explore how fundraisers are evolving Individual Giving by testing new approaches within channels, breaking down silos, and engaging diverse audiences to boost acquisition, retention, and long-term impact.
Navigating rapid change: How Medical Aid for Palestinians transformed its IG programme
Navigating rapid growth, fame and change.
On Demand
Individual Giving Conference 2025
Join us at the Individual Giving Conference for the vital tools and insights you need to supercharge donor acquisition, boost retention, and gain clarity on the future of individual giving.