Fundraising Strategy Virtual Summit 2021
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Talk Details
Plan your charity’s fundraising future. Do it now!
The pandemic has thrown the world upside down, and charities are looking to respond. There has never been a more important time for your fundraising strategy to be bang on.
That’s why 3rd Sector Mission Control and Fundraising Everywhere have brought you the first international conference dedicated solely to Fundraising Strategy.
If you’re a sole fundraiser, a fundraiser working in a team, a fundraising leader, or a non-fundraiser looking to understand the role you can play to support it within your organisation, this summit’s for you.
How should you build your fundraising strategy and, once you have done so, how will you implement it successfully?
Featuring sessions with practical advice, case studies and opinion pieces from fundraising experts from around the world, our aim is to give you the skills, inspiration and confidence to shape and implement your organisation’s fundraising strategy so that you can change the world.

Through these will look at a range of topics, including:
- How to decide on the right things to do, and in the right order
- How to bring people with you, particularly trustees and non-fundraising team members
- How to strike the balance between right now and the future
- How to keep it “live”, to manage risks and red flags, and how to decide whether to “pivot” or plot the same course
- How to define fundraising strategy, and understand the difference between your strategy, your action plan, and your tactics
- How to ensure your fundraising strategy is aligned with your organisation’s strategy
- How to develop and implement fundraising strategy for a wide range of income streams
- How you can still be strategic with your fundraising in a fast-changing world
The conference was originally broadcast in March 2021 but recordings are available to all attendees to watch in their own time. Purchase now for instant access!
You’ll get access to:
- Making your strategy usable every day – Nicola Tallett & Fee Gilfeather
- Human Focused Strategy – Wayne Murray
- The value of models and theories – Dr Claire Routley
- Fundraiser Maeve’s Top 10 Fundraising Tips for 2021 – Maeve Strathy
- The data you need to make decisions – Cherian Koshy
- How to bring people with you, particularly trustees and non-fundraising team members – Zoe Amar
- The key questions to consider when developing your fundraising strategy – Scott Watkin, Desiree D’Souza, Mandi Hine, Donna White
- Fundraising Post-Pandemic & Beyond – Rhodri Davies
- How to consistently start building your individual giving file – Niduk D’Souza
- The British Red Cross approach to developing a people-centred fundraising strategy – Kate Simmons & Lesley Pinder
- Looking up and looking out – Sonya Trivedy
- Strategy is a feeling – Chloe Amstein
- What can Fundraisers Learn from Shigetaka Komori, the CEO of FujiFilm? – Dr Haseeb Shabbir
Speakers
Tamara Tripp
Director of Individual Philanthropy
Jonathan Cook
Director
Diveesha Shahani
Strategic Partnerships Manager
Ronan McCay
Head of Fundraising
Lawrence Wilson
Running Events Fundraising Manager Company Name
Rachel Finch
Community Fundraising Manager
Jill O’Herlihy
Head of Customer Success
Mimi Morrill
Event Manager
Nick Wyatt
Growth Marketing Executive
Raabia Fazil
Customer Service Manager
Nikki Bell
Co-Founder & Director
Dulcie Ireland
Charity Success Manager (UK & Europe)
Michael Hoffman
CEO
Simon Scriver
Co-Founder
Charlie Baxter
Corporate Partnerships Manager
Maddy Janes
Mass Participation Event Manager
Emma Smith
Support Lead
Fiona Kelly
Customer Success Manager
Jay Flynn
Founder
Alex Holmes
Press, Partnerships and Growth
Joanna Bega
Chief Executive
Tanya Rumble
Director of Development
Nicole McVan
Vice President, Philanthropy & Marketing
Sonya Barlow
Founder/D&I Coach/Author
Simon Burton
CEO & Founder
Zoe Elliott
Head of Special Events and Philanthropy
Bundle includes
Fundraiser Maeve’s Top 10 Fundraising Tips for 2021
This session will be fast-paced and practical with Maeve Strathy’s top 10 tips for fundraising in 2021.
Fundraising Post-Pandemic & Beyond
In this session, we will explore some of the key technological and societal trends that are likely to shape the ways in which we are able to support good causes in coming years – and what those developing fundraising strategies therefore need to be thinking about.
How to bring people with you, particularly trustees and non-fundraising team members
Zoe Amar will help you identify common challenges in fundraising stakeholder engagement and then share how to tackle them using influencing techniques that will help you influence senior stakeholders or peers.
How to consistently start building your individual giving file
One of the greatest struggles charities and NGOs contend with is building a file of regular, monthly donors. In this session, you will walk away with a simple tactic to get on track to on-boarding new monthly donors.
Human Focused Strategy
In this session Wayne Murray focuses on innovation, transformation and human centred strategy.
Looking up and looking out
This session will remind you why it’s important to look up from your desk and get out there to find out what’s missing in your portfolio and importantly, why those in your networks are your best friends.
Making your strategy usable every day
Hear from Nicola and Fee as they chat about how the engagement strategy at Oxfam moved from intent to action.
Strategy is a feeling
In this session, Chloë shares her personal journey in finding a decent definition. A journey that bought her right back round to where she started: to a more human, heart-led place.
The British Red Cross approach to developing a people-centred fundraising strategy
We’ll be sharing how we are developing the strategy, how we are putting people (our supporters, staff and volunteers) at the heart of our approach and why we think that being people-centred is essential for success.
The data you need to make decisions
At the end, you’ll be able to answer the question: does your data help you focus so that you can make the best decision possible and do the next right thing.
The key questions to consider when developing your fundraising strategy
A panel of five fundraisers with diverse background and experiences discussing what fundraising strategy means to them.
The value of models and theories
This session will cover the positives (and some of the negatives) of using models as part of your strategy development process.
What can Fundraisers Learn from Shigetaka Komori, the CEO of FujiFilm?
This session will look at key insights from CEO Shigetaka Komori’s approach on not only how survive but also thrive from external disruptions