Individual Giving Conference 2025

Navigating rapid growth, fame and change.

Explore how fundraisers are evolving Individual Giving by testing new approaches within channels, breaking down silos, and engaging diverse audiences to boost acquisition, retention, and long-term impact.

Learn how the British Red Cross built a positive, flexible compliance culture within Individual Giving by focusing on meaningful support for fundraisers, collaboration across teams, and continuous improvement through training and innovation.

Hear directly from young leaders and fundraisers on how charities can authentically engage, empower, and collaborate with the next generation of changemakers.

This session will share the results of pioneering pilot study of Beautiful Insight’s SAFE Index (Satisfaction and Future Engagement) involving donors to eight well-known UK universities and charities (including the University of Bristol, The King’s Trust (formerly The Prince’s Trust), and Starlight Children’s Foundation).

Discover how to gently “warm up” potential supporters and discover which supporters are most likely to “pop” when you make an ask and who needs a bit more warming up with nurturing content and meaningful engagement.

Data doesn’t have to be scary, and you don’t always need expensive and difficult-to-master tools to understand more about your owned data. But how and where do you even start?

Bringing in new leads and reaching untapped audiences is super important – but are you making the most of your email list?

We will focus on a variety of areas, including creative journeys, user experience and technical implementation.

In this session, Rhia shares how her organisation transformed a routine postal appeal into a supporter-led communication that not only deepened connections but also achieved a remarkable 67% uplift in income.

In this session, we explore how beginning with hope, success, and the positive impact of generosity can forge deeper connections, inspire long-term engagement, and align with values like dignity, partnership, and decolonisation.

Join us to learn how your charity can prepare to make the most of this significant opportunity and reinvigorate your fundraising efforts.

This session explores how charities can improve their dialogue fundraising channels through the use of innovation, with inspiration from an unlikely source.

This session looks at recruiting donors through above the line channels, such as radio, out of home, and press, and how Alzheimer’s Society has achieved great results by leaning into these more traditional media channels.

In this session, we’ll explore how to move beyond the transaction and use contactless technology as a tool for capturing vital supporter data

In this session, hear from fundraising and engagement experts using creative tactics to turn passive audiences into active participants.